SG Story wins Far East Hospitality Management brief

The agency will handle social media activities for two Singapore-based brands

The Quincy Hotel is one of the brands SG Story will provide social media services for

SINGAPORE: SG Story has been appointed by Far East Hospitality Management to handle its social media activities for Singapore-based brands Village Hotels and Residences, and The Quincy Hotel.

SG Story will also be managing Stay Far East, the company’s main Facebook page.

The agency says it will will build and execute campaigns to boost the brands’ local and global awareness, and to expand its digital presence through content marketing, influencer engagement and strategic management of their social media platform and networks.

Founder and director Adeline Lee said: “With Singapore upping its game as a holiday destination, it is critical for the local tourism industry to bridge the pre-and-post travel experiences with the properties and attractions that the country offers effectively. Therefore, it is vital that brands increase their engagement with travellers, especially on a digital level.”

The company’s existing client portfolio includes CareerBuilder Singapore, Orange Business Services, Samsung’s Media Solutions Center, Special Olympics Asia Pacific, the Garrett Popcorn brand and KDF Millennium Ride.

by Gary Scattergood
Source: www.prweek.com